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Trendy Sustainability – What ? Why?

What is Trendy Sustainability about? Why this name, and what to expect from it !

First, what is Trendy Sustainability about?

This blog aims to help all of us live a more sustainable yet modern life.

People who live a sustainable life have tend to be portrayed as people who go back to living in the old ways or making extreme changes. The truth is, yes, we need to make much more drastic changes and become much more knowledgeable to shift the current path. But it starts with small steps, and it does not mean you can’t live a great life !

And this is what this blog is all about !

Why “Trendy Sustainability”?

What is Trendy Sustainability about? Living a great life, discovering new things, enjoying nature, while not impacting.
What

Looking at myself, I realized I am a great example of the people I hope to influence. While I grew up in Europe and learned very young the importance of recycling and not consuming just for the sake of consumption, I also grew up with 2 cars, I traveled multiple times a year, never wondered about the amount of clothes I had and always knew I could live the best life if I worked for it.

And I love it, I’m not going to lie or pretend that I don’t. I enjoy living a nice comfortable life, going out, I am passionate about travel, like to take care of myself, …

This is why I chose to call this blog “Trendy Sustainability”. I want to show people that it is possible to find a balance to live a life that is both Trendy & Sustainable.

Living a great life doesn’t have to go with destroying the planet and our capacity to live on it. There are so many choices we can make to live that great modern life and yet be much more sustainable. And you’ll see, just as I did, that once you start making these first steps, they won’t prevent you from any of it, or much of it.

What will you find on this blog?

While making these steps might not be asking too much change, it for sure requires to better understand which are the right ones to make. Sustainability is indeed a complex topic and notion, and many elements play a significant role in making a product sustainable.

As you may have seen on my about me page, I am an environmental consultant, specialized in climate which means I help big companies understand their impact and reduce them. Because of this, I have learned over the years what is driving the environmental impacts of the various products we consume, which questions to keep in mind when trying to make a more conscious choice, how to recognize a sustainable product or brand, …

For this reason, I will focus on the environmental side of sustainability while not forgetting about the social aspect and ensuring I am not advising anything that would lead to bad social consequences.

You will therefore discover on this blog:

  • what to know about living a sustainable life, describing major concepts and watch outs behind sustainable food, cosmetics and others,
  • what are the myths to not fall into, media ain’t always right 🙂
  • specific questions on what solution might be better than another
  • which brands are walking the talk and how to identify them
  • what labels mean what

Interested in anything else or have any questions? Please leave a comment and I’ll make sure to get back to you or write about it!